Visual Merchandising Diploma
This online Visual Merchandising Diploma is the perfect flexible learning solution for anyone keen to pursue a career in the creative but competitive world of visual merchandising. Talented visual merchandisers are a key weapon in any retailer’s constant battle to stay ahead of the competition by using attractive displays to entice customers to choose their products. Therefore, those with visual merchandising skills will always be sought after by all kinds of retailers, from small boutiques to huge department stores and shopping centres.
Will It Help Me Get A Visual Merchandiser Job?
In a word, yes. There are no prerequisites to take the course – all that is required is a passion for creative displays and an interest in starting a career in visual merchandising. However, perhaps you already work in a retail sales environment and are keen to make the leap to visual merchandising? Or maybe you’ve already gained some informal hands-on experience through your retail job? Whether you have any retail experience or not, the principles and techniques this diploma teaches will qualify you to apply for junior-level visual merchandising positions.
This diploma is also a wise investment for small business owners who need to improve their skills when it comes to creating enticing product displays, or employers who need a hassle-free solution for training staff in visual merchandising.
What Visual Merchandising Skills Will I Learn?
You’ll start by learning the basics with a comprehensive introduction to visual merchandising. From there, you’ll progress to exploring visual merchandising in the areas of fashion, accessories and homeware. By the end of the course you’ll be confident with planograms, sales campaigns and arranging seasonal displays. You’ll also gain a valuable insight into what drives a customer to actually buy a product, and how you can tap into that feeling in the displays you create.
Key Learning Points
Work through 10 modules of visual merchandising training and test your knowledge with a final exam (included) to achieve certification.
- Find out exactly what is meant by the term ‘visual merchandising’.
- Learn about the general principles of putting displays together.
- Explore everything you need to know about mannequins.
- Learn about stands and other store fixtures used in visual merchandising.
- Study how to plan a store layout.
- Learn about displaying home accessories, homeware and food.
- Learn how to merchandise shoes and fashion accessories.
- Master creating effective sale and clearance campaigns.
- Explore the challenges of visual merchandising in the 21st century.
- Find out how to get started and develop your career in visual merchandising.
Advantages of the Course
- This diploma equips you with the necessary qualities and qualifications to forge a career in visual merchandising.
- Impress potential employers with your ability to create effective, attractive displays.
- Gain confidence when applying for entry-level visual merchandising jobs.
- Give yourself an advantage in this competitive and exciting area of retail.
- Take the online multiple-choice test at a time and in a place of your choosing.
- An ideal investment for independent shop and boutique owners who wish to improve their displays.
- Also suitable for retailers looking to train staff in visual merchandising.
This course is CPD certified.
- What is meant by the term ‘visual merchandising’;
- The key aims of visual merchandising as a retail practice;
- The history of visual merchandising;
- Why visual merchandising is important and effective in selling products;
- Why key design principles are the foundation of every successful display;
- The most common types of display used in retail environments;
- How to use lighting, to make merchandise more appealing to the customer;
- How colour can be employed, to display products to good effect;
- The advantages of using mannequins, to display clothing and accessories;
- How to care for and store mannequins;
- How to dress a mannequin;
- The various forms available that can replace or supplement mannequins;
- What is meant by the term ‘fixture’, in the context of the retail industry;
- The relationship between the fixtures used in visual merchandising and the way in which a product or line of products is displayed;
- The various types of stands used in retail environments and how they can enhance a display;
- How to use platforms and elevations, to show off store merchandise;
- What is meant by the term ‘store planning’;
- How the role of a store planner differs from that of a visual merchandiser;
- Why visual merchandisers should take the time to become familiar with the purposes of store planning, and how it is carried out in practice;
- The key purposes and aims of store design;
- The types of merchandise that fall under the category of home accessories (also known as ‘home fashions’;
- The importance of setting the scene and using lifestyle themes, when displaying homeware and home accessories;
- How to display small and fragile goods in a safe, aesthetically pleasing manner;
- How to use mannequins in the promotion of homeware;
- Why the presentation of shoes, jewellery and fashion accessories is just as important as that of clothes;
- The most common props used by visual merchandisers, in order to display items in these categories;
- How to present shoes, in order to form an attractive display;
- How to display jewellery in a way that catches the eye of the customer;
- How visual merchandising plays an essential role in the performance of a sales campaign;
- How to use signs, to promote a sale, and the most effective words and phrases to use, in encouraging sales;
- How to use symbolism, to communicate price reductions;
- How to use mannequins and other props, to draw attention to a sale;
- Why retail does not stand still, and how retailers can stay abreast of the latest trends;
- The rise of online shopping and its implications for visual merchandising;
- Why omnichannel retailing is growing in popularity and the implications of this trend, for those working in visual merchandising;
- The role of pop-up shops in contemporary retail and how a visual merchandiser can put together effective displays, in these environments;
- Why you need to take a proactive approach, in order to advance within the retail industry;
- What you need to consider, before studying a formal qualification, and how to choose the right course for you;
- The options available to you with regards to working hours and environments;
- How to keep up with changing trends in the retail industry;
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